Responsibilities

• Own positioning for each product line — retargeting, UA, CTV, influencers, and RZR Computer — and maintain a single source of truth on differentiation, buyer value, and competitive placement across sales, website, and executive communications
• Partner with the team on messaging to ensure positioning is grounded in roadmap reality and accurately reflected across all channels
• Build and lead GTM plans for each product line in close collaboration with the CMO and CEO: launch strategy, channel mix, success metrics, and cross-functional readiness across Product, Engineering, Sales, and Marketing
• Own post-launch reporting — adoption signals, sales uptake, competitive response — and refine the narrative based on what lands
• Own RZR's competitive landscape across DSPs, retargeting, CTV, and adjacent categories — maintaining battle cards, comparison frameworks, and objection handling guides the Sales team actually uses
• Track competitor moves in real time and brief Sales leadership and executive stakeholders with actionable guidance, not just information
• Build and maintain the materials Sales needs to open doors and move deals: one-pagers, pitch decks, capability briefs, and vertical-specific leave-behinds
• Run regular Sales training on product narrative and competitive positioning; partner with Sales leadership to identify gaps in the buyer journey and close them
• Build PRDs and full competitive analyses from scratch for all existing product lines — retargeting, UA, and CTV — working directly with Product and Engineering to document current capabilities, differentiation, and known gaps

Requirements

• 5 to 8 years in product management or product marketing, with demonstrated ownership of GTM strategy and sales enablement — not just execution support
• Experience in adtech, martech, or performance-driven SaaS; DSP or programmatic exposure is a plus but not a hard requirement
• Demonstrated ability to write PRDs and build competitive analysis documentation — including retroactively for existing products without formal documentation
• Proven track record building and executing GTM plans for technical or platform products
• Has built battle cards, positioning guides, and sales enablement tools that Sales actually uses — in any category
• Experience working directly with Product and Engineering on roadmap prioritization and launch readiness
• Strong written communication — can translate complex product capabilities into clear, buyer-relevant language
• Comfortable presenting to Sales leadership, conducting stakeholder interviews, and representing the marketing point of view in product meetings
• Highly organized with the ability to manage multiple product lines and a significant retroactive documentation workload in parallel with go-forward execution