Senior Product Marketing and SharePoint Analyst
Optum
Eden Prairie, MN (Remote)
$92K/yr - $164K/yrIn-houseFull-timeSenior level5+ years exp.
6 hrs ago
Product Marketing Manager
Brea, CA
$95K/yr – $125K/yrMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Own product marketing for consumer bikes by guiding GTM readiness, cross-functional launches, and market-aligned storytelling.
- GTM & Launch: define audiences, KPIs, and end-to-end delivery from samples to assets.
- Positioning & Messaging: craft customer-focused stories across markets and channels.
- Performance & Alignment: monitor sell-through, traffic, and conversions to drive post-launch tweaks with product, sales, and marketing partners.
Job Description
- Translate complex product specifications into clear, compelling, customer-focused messaging.
- Develop and execute product marketing strategies that align with brand, product, and sales objectives.
- Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches.
- Develop and maintain product positioning, messaging, and copy for each model.
- Collaborate with U.S. and international teams to ensure alignment and localization across markets.
- Define launch strategies, including target audience, messaging, objectives, and KPIs.
- Align product marketing plans with brand, product, and sales calendars.
- Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery.
- Ensure all deliverables support a successful and timely launch.
- Create sales tools including presentations, one-pagers, POP materials, and training content.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 3–5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development.
- Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus.
- Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
- Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
- Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
- Experience collaborating cross-functionally with product, creative, sales, and operations teams.
- Comfortable working with data and analytics to inform decisions and measure performance.
- Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
- Willingness to travel and participate in events, product demos, and on-site shoots.
- Ability to ride and demonstrate bicycles is preferred.
- Experience marketing consumer durable goods.
- Experience in cycling, mobility, outdoor recreation, fitness, or lifestyle brands.
- Familiarity with ecommerce marketing and DTC business models.
- Medical, Vision and Dental, Life Benefits
- Life & Supplement Life
- 401K retirement plan
- Vacation, Sick Leave & Personal Day
- Training and Development
- Career Opportunity!
- Employee Discounts on Bikes and Accessories
Salaries
Posted range
$95K/yr – $125K/yr
Taken straight from the job posting.
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