Product Marketing Manager at Ride Aventon | Brea, CA | $95K/yr – $125K/yr

Product Marketing Manager

Brea, CA

$95K/yr – $125K/yrMid Level3+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own product marketing for consumer bikes by guiding GTM readiness, cross-functional launches, and market-aligned storytelling.

GTM & Launch: define audiences, KPIs, and end-to-end delivery from samples to assets.
Positioning & Messaging: craft customer-focused stories across markets and channels.
Performance & Alignment: monitor sell-through, traffic, and conversions to drive post-launch tweaks with product, sales, and marketing partners.

Translate complex product specifications into clear, compelling, customer-focused messaging.
Develop and execute product marketing strategies that align with brand, product, and sales objectives.
Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches.
Develop and maintain product positioning, messaging, and copy for each model.
Collaborate with U.S. and international teams to ensure alignment and localization across markets.
Define launch strategies, including target audience, messaging, objectives, and KPIs.
Align product marketing plans with brand, product, and sales calendars.
Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery.
Ensure all deliverables support a successful and timely launch.
Create sales tools including presentations, one-pagers, POP materials, and training content.

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
3–5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development.
Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus.
Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
Experience collaborating cross-functionally with product, creative, sales, and operations teams.
Comfortable working with data and analytics to inform decisions and measure performance.
Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
Willingness to travel and participate in events, product demos, and on-site shoots.
Ability to ride and demonstrate bicycles is preferred.

Experience marketing consumer durable goods.
Experience in cycling, mobility, outdoor recreation, fitness, or lifestyle brands.
Familiarity with ecommerce marketing and DTC business models.