Responsibilities

• Drive the go-to-market (GTM) strategy and execution for Rich Business Messaging (RBM) and Lead Generation products to compete against industry rivals and accelerate market adoption.
• Lead user research and market analysis to generate innovative insights, using this data to make valued business recommendations that influence Product and Sales roadmaps.
• Develop critical user journeys and cohesive lifecycle strategies to drive step-changes in user growth for new innovations like Agentic Lead Form Ads and RCS Message Ads.
• Manage competing stakeholder interests across Product, Engineering, and global Sales teams, acting as a trusted partner to ensure alignment on 2026 business objectives.
• Create and execute medium-to-large-scale marketing campaigns and sales enablement programs that clearly communicate the value of Google's solutions to both C-level executives and practitioners.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, digital advertising, lifecycle marketing, or marketing communications.
• Experience in product positioning, narratives, case studies, and content development across marketing channels.
• Experience with digital marketing including Google Ads or similar digital advertising platforms.
• Experience developing and implementing creative ideas and partnering with agencies.

Preferred

• Deep expertise in the digital advertising landscape, particularly in lead generation, business messaging (RCS/SMS), or conversational commerce.
• Proven track record of influencing cross-functional teams and acting as a trusted partner to executive stakeholders in product and feature development.
• Demonstrated ability to independently drive marketing outcomes for complex projects, proactively taking initiative to kick off new work streams.
• Exceptional ability to analyze and synthesize complex market data and engaged intelligence into clear, actionable business narratives.
• Strong organizational and project management capabilities, with the ability to build new processes and anticipate future challenges.