Responsibilities

• Works proactively and relatively independently to develop an initiative roadmap
• Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre subscription plan subscribers
• Acts as the Marketing lead for Genre Plan strategies, representing the team’s best interests and exhibit best practices while operating in cross-functional work streams
• Develops a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed
• Has a focus on effective customer communication, automation-first mindset, and solution-oriented thinking
• Can manage multiple priorities to oversee and collaborate on various campaign initiatives at the same time
• Launches strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention)
• Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys
• This role requires close partnership with analysts and stakeholders to develop testing strategies and demonstrate incremental value (i.e. churn mitigation, product engagement, campaign conversion.
• They will have ownership over campaign performance and support business cases (cost / benefit analysis) to drive value for the subscriber base and the enterprise.

Requirements

• Experience developing and communicating capability and testing strategy to technical delivery teams (develop strategy and capability expectations used to write technical requirements)
• Experience with retention or churn mitigation strategy and testing with an app-based streaming or SVOD subscription service preferred, but experience with churn prevention at any subscription service will be considered
• Autonomously leading enterprise strategic initiatives (examples of discovery work, strategy/roadmap development, and strategic implementation)
• Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap)
• Proven record of accountability to deliver initiatives in alignment with program roadmap
• 2+ years communications or campaign strategy experience for large to midsized enterprise with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
• Candidate can understand the technical aspects of how to optimize churn and create strategy to develop roadmap capabilities that can implement results to decrease churn.
• Candidate can work collaboratively with cross functional teams
• Have to be able to speak with technical teams
• Smartsheet's and Asana to track projects experience a plus