Responsibilities

• Define, execute, and scale the GTM strategy for new Google Ads features, formats, and platform capabilities, leading the creation of positioning, value propositions, and external messaging.
• Partner closely with Product Management, Engineering, User Experience (UX) Sales and Public Relations (PR) to align product development with market needs and coordinate global launch plans.
• Conduct quantitative and qualitative research to identify customer pain points, industry trends, and engaged threats, synthesizing these insights into actionable feedback for product teams.
• Develop external collateral, presentations, case studies, and training materials to enable global sales and partner teams.
• Establish key performance indicators (KPIs) for product adoption and usage, analyzing performance data to optimize ongoing marketing campaigns and product-led growth initiatives.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, product management, or a related field.
• Experience working within the retail, e-commerce, or digital advertising technology landscape.

Preferred

• Outstanding ability to build trust, work across functions and geographies, and influence partners at all levels (including Director and above).
• Strong creative intuition with a high bar for design and copy; a natural storyteller who delivers flawless written and verbal communications.
• Proven track record of shaping business roadmaps and marketing plans through deep shopper understanding and actionable recommendations.
• Passion for emerging technology, with a proactive desire to leverage AI tools for workflow efficiency.