Product Marketing Manager

Raleigh, NC (On-site)

$79K/yr – $131K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

enterprise SaaS marketing ownership: shape positioning, GTM, and customer voice to drive launches and adoption.

  • Positioning and messaging for launches that win buyers and users.
  • Align GTM with product, sales, and market signals to maximize impact.
  • Capture customer insights and competitive context to steer roadmap and storytelling.

Job Description

Responsibilities

  • Drive product positioning and messaging
  • Influence go-to-market strategy
  • Champion the voice of the customer
  • Enable commercial success
  • Lead through collaboration
  • Monitor the market

Requirements

  • 4-7+ years of Product Marketing or related B2B marketing experience.
  • Experience marketing enterprise SaaS, AI, data, analytics, or technology solutions.
  • Proven success developing positioning, messaging, and go-to-market strategies for software products.
  • Strong customer research and competitive intelligence skills with the ability to translate insights into business strategy.
  • Exceptional storytelling, writing, presentation, and communication skills.
  • Experience partnering with Product Management and influencing cross-functional teams.
  • Demonstrated success supporting product launches, feature rollouts, and adoption initiatives.
  • Strong executive presence with the ability to communicate effectively with senior stakeholders.
  • Ability to manage multiple priorities in a fast-paced, collaborative environment.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Preferred

  • Global B2B marketing experience.
  • Experience supporting multiple products within a portfolio.
  • Familiarity with AI-powered products, information services, data platforms, or enterprise software.
  • Experience using AI tools to accelerate research, content development, and go-to-market execution while applying sound judgment and strategic thinking.

Benefits

  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, we will help you meet your immediate responsibilities and your long-term goals.
  • Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
  • Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
  • Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
  • Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
  • Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
  • Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
  • Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice