Product Marketing Manager

Responsibilities

• Know the buyer cold. Who they are, how they buy, what makes them pick us or someone else. Be the person Product and the Field ask.
• Own positioning and messaging. Build and maintain the messaging guide, including ICP, pillars, and proof points. Make it sharp enough that sellers use it without you in the room.
• Win against competitors. Track key competitors. Build playbooks and battlecards that tell sellers what to say and when to walk away.
• Shape pricing and packaging. Work with Product Marketing leadership and Finance on packaging and pricing decisions, and turn them into something the field can sell.
• Lead launches. Run cross-functional launches for new products and capabilities from plan to enablement to post-launch results.
• Enable the field. Build training, decks, and tools that help reps close. Continuously monitor and show up on calls to hear what's landing.
• Close the loop with Product. Bring customer input, market shifts, and competitive moves into roadmap conversations.
• Brief Demand Gen and Content. Help inform demand gen campaign strategy with clear commercial goals of the product line and a point of view on how to target the market effectively.
• Grow the install base. Partner with Product, Sales, and CS on adoption and expansion programs that drive retention and revenue.
• Own commercial success. Assess commercial performance of the product line in partnership with Product, Sales, CS, and Finance, and define a path to further improve results.

Requirements

• 2 to 3 years in product marketing at a high-growth SaaS, payments, or fintech company.
• A track record of positioning that changed how deals got won.
• Direct experience enabling field teams. You know what sellers and account teams need in the first five minutes of a call.
• Comfort with data. You can articulate what a past launch did to pipeline, win rate, or revenue.
• Strong writing. Clear, direct, not jargon.
• Ability to run several projects at once and hold a point of view while taking feedback.

Benefits

• As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.
• 401(k) Retirement Plan and company match
• Flex Time Off
• Company Events
• Training/Development
• Tuition reimbursement
• Commuter benefits
• Volunteer opportunities