Product Marketing Manager (Ready to Eat) at Perdue Farms | Salisbury, MD | $89K/yr – $133K/yr

Perdue Farms

Product Marketing Manager (Ready to Eat)

Salisbury, MD (On-site)

$89K/yr – $133K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end food/CPG product strategy from insights to launch, balancing consumer needs, competitive positioning, and packaging updates while owning SKU decisions, pricing, and launch plans.

Lead concept testing and validation with insights teams to prove claims and appeal.
Translate data into strategy via segmentation, needs analysis, and portfolio rationalization.
Collaborate with R&D, regulatory, and sales to ensure substantiated claims and successful launches.

Job Description

Responsibilities

Define opportunity spaces by identifying white spaces using consumer insights, market trends, and competitive analysis.
Shape product concepts by translating insights into compelling product ideas, including claims, formats, flavors, and packaging.
Develop positioning and value propositions by crafting clear, differentiated messaging, including benefits, reasons to believe, and primary points of advantage.
Lead concept testing and validation by partnering with insights teams on concept screens, CLTs, and in-market tests.
Develop business cases by building volume forecasts, pricing strategies, margin expectations, and profit and loss estimates.
Identify portfolio performance gaps by analyzing POS consumption data and consumer and customer feedback.
Drive product and packaging improvements by leading updates to formula, claims, package design, sizing, and merchandising.
Refresh positioning by re-articulating messaging to remain relevant to evolving competitors and consumer needs.
Manage portfolio strategy by identifying SKUs to grow, improve, rationalize, or exit.
Translate data into strategy through consumer segmentation and needs analysis.

Requirements

Bachelor’s degree in marketing, business administration, or a related field.
3+ years of product management experience, preferably within the food or consumer packaged goods industry, including exposure to ready-to-eat products or convenience foods.
Demonstrated ability to contribute to and execute marketing plans effectively.
Proven experience using syndicated data, storytelling presentations, PowerPoint, Excel, forecasting tools, concept testing tools, and consumer research methodologies.
Demonstrate strong communication, organizational, and project management skills.
Demonstrate ability to work collaboratively in a fast-paced, cross-functional environment.
Demonstrate curiosity, proactivity, and creative problem-solving with strong attention to detail and an ownership mindset.

Benefits

In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vision, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.

Perdue Farms

We're a fourth-generation, family owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers, and farmers through trusted choices in products and services.The premium protein portfolio within our Perdue Foods business, including our flagship PERDUE® brand, Niman Ranch®, Panorama Organic Grass-Fed Meats®, Coleman Natural®, and Yummy®, as well as our pet brands, Spot Farms® and Full Moon®, is available through various channels including retail, foodservice, club stores, and our direct-to-consumer website, PerdueFarms.com. Perdue AgriBusiness is an international agricultural products and services company. Now in our company's second century, our path forward is about getting better, not just bigger. We never use drugs for growth promotion in raising poultry and livestock, and we are actively advancing our animal welfare programs. Our brands are leaders in no-antibiotics-ever chicken, turkey, pork, beef and lamb, and in USDA-certified organic chicken and beef. Learn more at Corporate.PerdueFarms.com.

Founded in 1920

Salisbury, Maryland, USA

8K employees (469 in marketing)

corporate.perduefarms.com