Product Marketing Manager

Responsibilities

• Own launches end to end. Run every feature and product launch from roadmap planning to post-launch analysis, and keep the launch calendar.
• Build the messaging framework. Turn Raylu's capabilities into clear value propositions for each buyer (PE, growth equity, VC) and each persona, from partners to analysts.
• Sales enablement. Create demo narratives, decks, and one-pagers that hold up in competitive, technical conversations.
• Track the competition. Monitor AI-for-finance and deal-sourcing tools, and turn what you learn into sharper positioning and roadmap input.
• Be the voice of the customer. Interview customers and lost deals, and bring what you hear back to product, sales and marketing.
• Create customer proof. Produce case studies, ROI stories and customer quotes that show results like pipeline lift and more founder meetings.
• Feed growth. Give the Growth team the messaging, landing pages and assets that power SEO, paid social and campaigns.
• Build with AI. Use AI workflows for competitive research, content and enablement; this is how the whole team works.
• Days 1–30: Learn the product deeply, sit in on sales calls and talk to customers. Map the competitive landscape.
• Days 31–60: Ship a messaging framework by segment and persona, plus the first battle cards and an updated sales deck.

Requirements

• 5+ years in product marketing, ideally at a B2B SaaS company, with a track record of owning launches for technical products.
• Domain knowledge in finance: you understand how PE, growth and VC funds source and evaluate deals, and the language they use.
• A working understanding of LLMs and AI systems, enough to explain what our product does and why it's credible.
• Proven ability to turn complex capabilities into sharp value propositions for partners, deal teams and analysts.
• Sales enablement instincts: you have built demos and narratives that win competitive deals.
• Experience working closely with product, engineering and sales to shape roadmap-informed messaging.
• Clear, compelling writing, and the judgment to know what to cut.
• High agency, organized and comfortable with ambiguity; you'll build our product marketing playbook from scratch.

Preferred

• Marketed to private equity, VC, investment banking or other financial buyers.
• Launched an AI or data product into a competitive market.
• Background in investing, banking or consulting before moving into marketing.
• Experience with pricing and packaging, or win/loss analysis.
• Comfort building demos or prototypes yourself with AI and no-code tools.

Benefits

• Daily paid lunches; wellness + Citi Bike benefits
• Health, dental, and vision insurance
• 401(k) with 3% automatic contribution (no vesting)
• High-performance in-office culture in Midtown Manhattan (Mon–Fri)
• Unlimited PTO