Responsibilities

• Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
• Inform messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities.
• Develop and partner with Sales Enablement to educate internal teams on our B2B products, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
• Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners.
• Partner closely with Commercialization Strategy on analytics, research, and insights to influence and inform product roadmap and drive pricing and packaging.
• Closely collaborate with management to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
• Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
• Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
• Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity and attention to detail.

Requirements

• 4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion

Benefits

• health, vision, dental insurance
• PTO
• Volunteer Time Off (VTO)
• 401k matching
• other employee benefits as the company implements