Responsibilities

• Product positioning & messaging
• Partner with senior leadership to develop clear, compelling consumer messaging that communicates both the practical and emotional benefits of Rakuten Rewards and our Refer-a-Friend (RAF) program, articulating our core value proposition and differentiation to drive awareness and adoption for RAF.
• Define the messaging hierarchy across our surfaces (e.g. homepage, RAF landing pages, onboarding, etc.) based off of insights on user needs, motivations, and barriers.
• Personally conduct and document UX audits, map out opportunities and friction in user journey, and competitive analysis to inform positioning and GTM strategy
• Collaborate with Product to shape how we talk about RAF’s incentives and value proposition
• Develop a Paid Incentive Strategy and test program to give more incentives to the right people within our “Joes” cohort, maximizing efficient growth of First-time purchases as well as downstream metrics such as 2nd and 3rd purchase, as well as increasing purchase recency and frequency in past 30 days.
• Marketing Campaigns, Owned Channels
• Craft clear and compelling briefs for internal creative teams to develop creative assets, build GTM plans and execute campaigns across key channels for evergreen communications as well as tentpole promotional moments.
• Improve onboarding and lifecycle messaging to boost user activation and retention
• Collaborate on experiments that test positioning, value props, and copy across web, app, and email, and iterate quickly based on what’s working

Requirements

• Bachelor’s degree
• 4–7 years of experience in product marketing, brand marketing, or growth at a consumer tech company
• Experience owning messaging, GTM, and engagement across multiple platforms (web, app, email, extension), with a proven track record
• Thrive in fast-paced, ambiguous environments with high ownership
• Experience running campaigns that improved activation, retention, or feature adoption
• A sharp writer who can translate complex features and ideas into intuitive, engaging messaging
• Comfortable operating across strategy and execution, equally energized by guiding design and copywriting in creative assets as well as conversion optimization
• Thinks in systems, building repeatable assets and frameworks, not just one-offs
• Fluent in testing, iteration, and learning from performance of campaigns and promotions

Benefits

• the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.