Responsibilities

• Build a deep understanding of our audiences—their needs, motivations, perceptions, and sources of confusion—and use those insights to shape product and marketing decisions.
• Define and test differentiated positioning, value propositions, naming, and messaging.
• Write clear, compelling customer-facing copy for product launches and lifecycle communications.
• Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.
• Bring audience and market insight into product development, from early strategy through launch and iteration.
• Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact and adjust the strategy.

Requirements

• 5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment.
• Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy.
• A track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products.
• Hands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation.
• Strong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions.
• A track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact.
• Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams.

Preferred

• Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category.

Benefits

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks