Company overview

Propel is a tech company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free Propel app to check their EBT balance, save money, and get updates about their benefits. Propel has partnered with renowned institutions and organizations like GoFundMe and GiveDirectly. The company is backed by world-class investors like Andreessen Horowitz, NYCA Partners, Salesforce Ventures, Kleiner Perkins, JPMorganChase, Kevin Durant, and Serena Williams.
Founded in 2014
Brooklyn, New York, USA
115 employees (17 in marketing)
70% recommend to a friend
56% positive business outlook

Salaries

Typical salary range

$135,000 – $147,500

/ yr

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People

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Headcount +10.3% year over year

Funding

Total funding

$71.7M

Last raise

$3.5M

Grant, 2 years ago

Funding history

Aug 2024

Grant Propel · $3.5M

Mar 2022

Series B Propel · $50M

Dec 2018

Series A Propel · $12.8M

May 2017

Seed Round Propel · $4M

Jun 2015

Convertible Note Propel · $250K

Jun 2015

Seed Round Propel · $1.2M

Audience

Monthly website visitors
2.5M
Month over month+39.1%
Quarter over quarter+93%
Top sourceSearch (49.2%)
Ad budget per month$14.8K
Average search rank46
Traffic source mix
Search
49.2%
Direct
42%
Referral
6.1%
Social
1.4%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

13.5K

12-mo growth

+47.4%

Monthly growth

+4.9%

News

Links