Responsibilities

• Build a pipeline that marketing actually drives. Plan and execute multi-channel campaigns (LinkedIn, email, webinars, events) that get the right state agency decision-makers into conversations with our partnerships team — and track marketing's measurable contribution to qualified pipeline.
• Turn user data into insights that open doors. Design and run Propel's survey infrastructure end-to-end — from quick-turn national surveys to tailored state-specific studies — and use AI-assisted analysis to identify the 1–2 findings that actually matter and package them for policy, media, and partner conversations.
• Make Propel the voice states trust on benefits delivery. Develop differentiated messaging and positioning for state agency leaders, program administrators, and frontline staff — ensuring Propel shows up consistently and compellingly across every touchpoint.

Requirements

• 7+ years of experience in insights, marketing, growth, or strategy - ideally with exposure to the public sector or government-adjacent work
• Demonstrated experience running full-cycle campaigns across channels (LinkedIn, email, events, webinars) with measurable results
• Strong research and data analysis skills - you've designed surveys, synthesized findings, and packaged insights for non-technical audiences