Responsibilities

• Lead the refresh of Propel’s voice & tone guidelines, creating a clear, modern, emotionally resonant voice grounded in our people-first strategy
• Own and train Propel’s internal LLM on our refreshed voice guidelines
• Build tools, templates, and training that make the voice easy for cross-functional teams to adopt
• Own core creative copywriting across brand, marketing, growth, design, and product including ads, campaigns, scripts, landing pages, social content, and website copy
• Work closely with brand, product, growth, lifecycle, and CX to ensure cohesive storytelling across the funnel
• Shape ideas from 0→1, providing structure, clarity, and taste
• Edit and QA copy across teams to ensure quality and alignment
• Create evergreen creative ideas for social and always-on brand storytelling

Requirements

• 6–10 years of experience in copywriting, brand storytelling, or creative writing, either at consumer tech companies or a blend of startup and agency experience
• A portfolio demonstrating strong conceptual thinking, campaigns, headlines, scripts, and end-to-end storytelling
• Equally comfortable setting creative direction and rolling up sleeves to execute
• Comfortable using AI for drafting, editing, and scaling content
• Experience partnering closely with designers and creative directors; comfortable concepting and pitching ideas
• Ability to write high-performing marketing copy across paid, social, product marketing, and owned channels
• Comfortable reviewing and coaching other writers, providing feedback without formal management responsibilities
• Strong operational instincts: able to build templates, playbooks, and systems that elevate writing quality at scale

Preferred

• Experience training or guiding AI/LLMs on voice & tone is a plus

Benefits

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks