Responsibilities

• Own and define the company’s overall marketing strategy from pre-launch through growth.
• Build the marketing function from the ground up, including processes, channels, metrics, team structure, and operating cadence.
• Develop positioning, messaging, brand strategy, and go-to-market plans for a fintech/crypto product targeting Latin America.
• Lead customer acquisition strategy across paid, organic, partnerships, content, lifecycle, community, and other relevant channels.
• Establish the company’s marketing measurement framework, including CAC, conversion, activation, retention, pipeline, revenue contribution, and channel performance.
• Build and lead a high-performing marketing team while remaining hands-on in execution.
• Work closely with the founders, Product, Business Development, and other teams to translate customer and market insights into growth initiatives.
• Own product launch strategy and subsequent growth experimentation.
• Develop repeatable growth systems and processes that can scale as the company grows.
• Identify new market opportunities and growth channels across the U.S. and Latin America.

Requirements

• 10+ years of progressive marketing experience, with significant senior leadership responsibility.
• Current or recent experience as a Head of Marketing, VP Marketing, CMO, Growth Leader, or equivalent senior marketing executive.
• Based in the United States.
• New York City strongly preferred.
• Strong track record building and scaling marketing functions, not only managing established teams.
• Proven 0-to-1 experience, including launching products, brands, markets, or marketing organizations from scratch.
• Experience in at least two startup or early-stage environments, clearly reflected on the resume.
• Experience building and developing marketing teams from the ground up.
• Strong record of measurable business results, including examples tied to revenue growth, user acquisition, CAC, conversion, pipeline, activation, retention, or market expansion.
• Must be highly hands-on and capable of executing directly, not exclusively managing teams or agencies.

Preferred

• Previous experience as the first senior marketing hire or first Head of Marketing at a startup.
• Experience building a marketing organization before significant scale or product maturity.
• Deep experience in fintech, payments, lending, crypto, Web3, or digital assets.
• Experience marketing financial products to consumers and/or businesses.
• Experience expanding products across multiple markets, particularly the U.S. and Latin America.
• Demonstrated ability to build strong teams and operating processes without significant pre-existing infrastructure.