Director of Marketing

Plano, TX (Unknown)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 hrs ago

Job Summary

Lead and develop a high-impact marketing team to drive multi-channel campaigns, align with Sales and Product Marketing, and optimize spend and performance across channels.

  • Own multi-channel campaign strategy and budget management
  • Coach and grow a diverse marketing team across content, digital, and campaigns
  • Collaborate with Sales and Product Marketing to align messaging and generate pipeline

Job Description

Responsibilities

  • Develop and execute marketing plans and campaigns that align with broader company and departmental goals
  • Manage, coach, and develop a team of marketing managers and specialists across content, digital, and campaign functions
  • Oversee execution of multi-channel marketing campaigns (digital, email, social, events, paid media)
  • Collaborate with Sales to align messaging, campaigns, and lead generation efforts with pipeline goals
  • Manage marketing budget allocation for assigned programs and campaigns, ensuring efficient use of resources
  • Monitor and report on campaign performance, using data to optimize marketing spend and tactics
  • Support brand consistency across all marketing materials and channels
  • Partner with Product Marketing to ensure messaging and positioning are effectively communicated to target audiences
  • Manage relationships with external agencies, freelancers, and vendors as needed
  • Stay current on industry trends, competitor activity, and marketing best practices to inform strategy

Requirements

  • Experience in SaaS HaaS & Law Enforcement Vertical
  • Familiarity with marketing automation platforms & Account Based Marketing
  • Experience working cross-functionally with Sales and Product teams
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 7+ years of marketing experience, including 3+ years in a management or leadership role
  • Experience managing multi-channel marketing campaigns from strategy through execution
  • Strong track record of managing and developing high-performing teams
  • Proficiency with marketing analytics tools, BI or Analytics tools- CRM platforms (e.g., HubSpot, Salesforce, Google Analytics)
  • Experience leveraging Claude in multiple marketing activities including market research & analytics
  • Strong project management skills with the ability to manage multiple priorities simultaneously

Benefits

  • Employee paid Medical, Dental, and Vision
  • Generous paid vacation
  • 401k with company matching
  • HSA with employer contributions
  • FSA
  • Supplemental coverage such as accident, critical illness, hospitalization, life
  • Short-Term and Long-Term Disability
  • Parental Leave
LeadsOnline logo

LeadsOnline

LeadsOnline is a global provider of investigative technology that empowers law enforcement to advance cases faster and make communities safer. Founded in 2000 in Plano, Texas, LeadsOnline has grown from a single solution into a globally trusted partner for law enforcement agencies and public safety organizations in 80+ countries, with team members across offices worldwide. Our intelligence solution gives investigators instant access to unique, nationwide data to identify suspects, recover stolen property, and uncover patterns of individual and organized criminal activity. Our digital evidence analysis tools simplify and visualize complex mobile device, geo-location, social media, and other content-rich digital data. Our best-in-class ballistic identification solutions provide end-to-end technology for solving gun crimes, from cartridge case triage to 3D microscopy. From crime scene to courtroom, our suite of solutions is designed to enhance investigative capabilities, improve case outcomes, and streamline operations to ensure justice is delivered more effectively and efficiently.

Founded in 2000
Plano, Texas, USA
177 employees (17 in marketing)

Traffic Signals

Monthly Visitors
130.9K
Traffic Source Mix
Search
12.9%
Direct
83%
Referral
3.3%
Social
0.6%
Paid
0.2%

Headcount Trend

Current headcount: ~179
LeadsOnline logo

Director of Marketing

LeadsOnline · Plano, TX · Unknown