PRODUCT MARKETING MANAGER

USA (On-site)

$108K/yr - $124K/yr (Est.)Mid Level7+ years expFull time

Posted 4 hrs ago

Job Summary

Own the positioning, messaging, and competitive intelligence for enterprise and field-facing offerings, lead end‑to‑end product launches, and empower sales through enablement and pricing insights.

Develop segment-focused messaging and battlecards that sales teams actually use.
Lead win/loss, competitive programs, and market insights to shape pricing and packaging.
Coordinate launches and build sales enablement libraries and executive-ready narratives for ABM and enterprise pursuits.

Job Description

Responsibilities

Develop and maintain positioning and messaging by segment (enterprise/critical infrastructure and commercial: construction, multi-family, commercial real estate)
Own the competitive intelligence program: battlecards, win/loss analysis, market and pricing insight
Lead product and offer launches end to end, coordinating demand generation, content, communications, and sales
Build and run the sales enablement library: pitch decks, talk tracks, objection handling, proposal support
Support pricing and packaging decisions with buyer and competitive insight
Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials

Requirements

7+ years in B2B marketing with 4+ years in product marketing for a considered-purchase, field-sales-led product or service
Demonstrated ownership of positioning/messaging that sales actually used, with examples
Experience running win/loss and competitive programs
Strong writing and executive communication skills

Preferred

Security, IoT, industrial technology, or managed-services background
Experience marketing recurring-revenue services and supporting pricing decisions

Salaries

SalaryGuide estimate

$108K/yr – $124K/yr

Modelled from 27 comparable roles.

See all Pro-Vigil salaries

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