Product Marketing Manager

USA (Remote)

$91K/yr – $120K/yrMid Level5+ years expFull time

Posted 20 hrs ago

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Job Summary

Own the go-to-market strategy and execution for product launches, shaping messaging, enablement, and market intelligence across Product, Sales, Marketing, and Customer Success to drive adoption and pipeline impact.

  • Lead GTM strategy and launch execution
  • Develop messaging, positioning, and sales enablement
  • Monitor market intelligence and competitive landscape

Job Description

Responsibilities

  • Own end-to-end go-to-market strategy and execution for product and solution launches, partnering closely with Product, Sales, Marketing, and Customer Success teams to ensure successful adoption and pipeline impact. Measure results and iterate to drive continuous improvement.
  • Develop differentiated positioning, messaging, and value propositions for key audiences and product offerings, translating complex technical capabilities into clear, compelling narratives that resonate with enterprise and technical buyers. Ensure messaging consistency and impact across every customer touchpoint, from sales conversations to web and campaign content.
  • Develop messaging that supports expansion, upsell, and retention strategies , extending our market impact beyond net-new acquisition. Partner strategically with Product to capture market and customer insights that inform messaging and roadmap decisions. Contribute to pricing and packaging analysis to ensure our bundled solutions are positioned for maximum market impact.
  • Create and maintain comprehensive sales enablement materials such as pitch decks, battlecards, and product collateral, and lead training sessions so Sales and Customer Success teams can expertly articulate product value and close deals effectively.
  • Gather and synthesize market and competitive intelligence , maintaining a continuous view of the competitive landscape, buyer behavior, and win/loss analysis to sharpen positioning and sales strategy. Support analyst relations by contributing to briefings and positioning for firms such as Gartner, Forrester, and IDC.

Requirements

  • Minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree
  • Open to travel up to 25% of the time

Benefits

  • We work in a blended environment that supports collaboration, flexibility, and connection across teams.
  • We are mission-driven, shaping the future of tech upskillling and delivering impact that matters.
  • We foster a culture of inclusion and belonging, where everyone can contribute and thrive.
  • We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose.
  • Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.
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Pluralsight

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Founded in 2004
Roanoke, Texas, USA
1.9K employees (493 in marketing)
46% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$453.6K
Traffic Source Mix
Search
35.6%
Direct
55.2%
Referral
6.7%
Social
1.5%
Paid
1%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
455 (24% of company)
Median Career Experience
13.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$194.5M
Last Raise
$2M
Grant, 8 months ago

Funding History

  • Jul 2025
    Grant • $2M
  • Dec 2016
    Series C • $30M
  • Aug 2014
    Series B • $135M

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