Responsibilities

• Own Positioning & Messaging: Develop sharp, differentiated value propositions and ICP-specific narratives that make PermitFlow's AI capabilities compelling across verticals and buyer segments
• Drive GTM Strategy: Connect market dynamics, customer insights, and product capabilities into go-to-market strategies that drive adoption and growth
• Lead Product Launches: Own end-to-end launches from positioning to execution that generate pipeline, accelerate adoption, and feel like moments
• Build Sales Enablement: Create the assets Sales needs to close: one-pagers, pitch decks, battle cards, landing pages, and case studies
• Own Competitive Intelligence: Maintain a living view of the competitive landscape through win/loss analysis and field-ready intel that keeps Sales sharp
• Develop Customer & Buyer Insights: Conduct customer interviews, synthesize data, and build deep persona understanding that shapes everything we put into market
• Support Expansion & Advocacy: Partner with CS and Account Management to develop retention messaging, customer references, and stories that accelerate new deals and deepen existing ones
• Build Category Leadership: Establish PermitFlow as the defining voice in AI-powered pre-construction through thought leadership, analyst relationships, trade placements, and demand gen content

Requirements

• Proven Experience: 4+ years in product marketing, ideally in B2B SaaS, a startup, or a scale-up environment
• Clear, Compelling Writer: Translate complex products and workflows into messaging that sticks
• Hands-On Builder: Fluent in the full GTM toolkit (positioning frameworks, launch playbooks, sales enablement, and lifecycle content) and you make the assets yourself
• Strong Cross-Functional Collaborator: Work closely with Sales, CS, and Product to align and execute
• Customer-Obsessed and Data-Driven: Run customer interviews, extract insight from win/loss data, turn customer language into positioning, and use metrics to decide what to do next
• Comfortable with Ambiguity: Energized by speed; you move fast, test ideas, and iterate

Preferred

• Experience marketing to construction, proptech, or vertical SaaS audiences

Benefits

• Competitive salary and meaningful equity in a high-growth company
• Comprehensive medical, dental, and vision coverage
• Flexible PTO and paid family leave
• Home office & equipment stipend
• Hybrid NYC office culture (3 days in-office/week) with direct access to leadership
• In-Office Lunch & Dinner Provided