Responsibilities

• Platform GTM Strategy & Vertical Localization: Develop and own unified Payments go-to-market strategy with vertical-specific extensions; translate value proposition into market-specific messaging; manage multiple launch timelines; define and maintain ICP profiles per vertical
• Messaging, Positioning & Content: Own messaging architecture from core positioning to vertical proof points; build and maintain content library (case studies, ROI calculators, white papers, battlecards, one-pagers, demo scripts, digital assets); translate complex financial and payments concepts into clear language for practice owners, office managers, and front-desk staff; partner with Brand & Creative for consistency
• Sales Enablement & Pipeline Acceleration: Develop and deliver targeted sales enablement programs; build vertical-specific pitch decks and competitive intel; serve as PMM counterpart to Revenue Marketing and Sales for pipeline campaigns; partner with Customer Success and CRO to build post-sale expansion playbooks for upsell/cross-sell; monitor Market Intelligence & Competitive Positioning across landscape; provide regular performance KPIs and insights
• Market Intelligence & Competitive Positioning: Maintain current view of healthcare payments landscape; monitor regulatory trends (No Surprises Act, price transparency, payer mix shifts, HSA/FSA adoption); synthesize VOC and sales feedback into messaging and roadmap input
• Performance Measurement & Marketing Contribution: Define, track, and report KPIs for Payments marketing; provide regular reporting to VP and CMO; collaborate with Marketing Analyst for dashboards connecting activity to revenue outcomes
• RCM Expansion Readiness (H2 Objective): Build foundational knowledge of PracticeTek's RCM offerings; develop integrated financial solutions marketing strategy bridging Payments and RCM

Requirements

• 5–8+ years of B2B product marketing experience
• Healthcare Payments Domain knowledge; working knowledge of physician practice payment workflows, insurance reimbursement, patient payment plans, and RCM fundamentals
• Multi-Market GTM Execution experience
• Messaging & Positioning Craft capabilities
• Sales Enablement Partnership experience
• Analytical Orientation with data-driven decision-making
• Cross-functional Influence across Product, Sales, CX, and Marketing
• Bachelor's degree in Marketing, Business, Finance, or related field; Pragmatic Marketing or similar PMM certification a plus

Preferred

• Pragmatic Marketing or similar PMM certification a plus

Benefits

• health, dental, vision
• paid time off
• 401(k) with company match
• may be eligible for additional compensation such as bonuses or equity