Lead platform Payments GTM for four medical verticals and translate the value into market-specific messaging.

• Platform GTM Strategy & Vertical Localization - Develop and own a unified Payments go-to-market strategy that serves as the platform-level foundation, with vertical-specific extensions for chiropractic, vision/optometry, orthodontics, and wellbeing
• Translate the core Payments value proposition into market-specific messaging that reflects the distinct ICP, business model, reimbursement environment, and workflow context of each vertical
• Manage multiple, simultaneous launch timelines/feature releases across verticals/brands and within their respective roadmaps with Customer experience at the epicenter
• Define and maintain Payments ICP profiles per vertical, including clinical workflow nuances, payer mix, payment plan preferences, and practice size considerations
• Messaging, Positioning & Content - Own the Payments messaging architecture from core positioning through to vertical-specific proof points
• Build and maintain a comprehensive content library: case studies (by vertical), ROI calculators, white papers, battlecards, one-pagers, demo scripts, and digital assets
• Translate complex financial and payments concepts — including insurance workflows, payment plans, RCM integration, and collections — into clear, compelling language
• Partner with the Brand & Creative team to ensure visual and narrative consistency across all Payments marketing touchpoints

• 5–8+ years of B2B product marketing experience; demonstrated ability to own launch, adoption, and expansion across a product lifecycle from alpha through mature stages
• Working knowledge of physician practice payment workflows, insurance reimbursement, patient payment plans, and RCM fundamentals; healthcare payments experience strongly preferred
• Experience managing concurrent launch timelines and adapting a platform-level value proposition across distinct buyer segments, ICPs, or verticals
• Bachelor's degree in Marketing, Business, Finance, or related field

• Pragmatic Marketing or similar PMM certification a plus

• Health, dental, and vision coverage
• Paid time off
• 401(k) with company match