Responsibilities

• Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer.
• Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects.
• Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals.
• Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue.
• Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives.
• Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities.
• Within 6 Months — Integration and Audit: Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points.
• Within 6 Months — Integration and Audit: Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity.
• Within 6 Months — Integration and Audit: Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality.
• Within 1 Year — First Measurable Impact on Corporate ARR: Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns.

Preferred

• Direct marketing or strategic experience inside the enterprise software ecosystem, particularly within Learning Management Systems (LMS), LXPs, or knowledge systems.
• Hands-on experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business models.
• A portfolio demonstrating successful entry tactics into entirely new corporate verticals or heavily regulated industrial segments.

Benefits

• health insurance
• flexible spending accounts
• retirement savings plans
• life and disability insurance programs
• programs that provide for both paid and unpaid time away from work
• benefits are market competitive for our industry