Responsibilities

• Product Marketing Management, Go-to-Market Strategy Development & Execution
• Lead and mentor the Product Marketing Specialist, setting clear goals, providing regular feedback and fostering a collaborative environment. Ensure team alignment with organization objectives and professional development
• Develop and execute comprehensive go-to-market strategies for the OASYS and IAQ products across wholesale, ecommerce and digital channels
• Take ownership of marketing research for launching new products and driving customer adoption
• Develop customer personas and value propositions for B2B and B2C audiences.
• Drive initiatives to boost brand awareness and expand the customer base through marketing efforts and campaigns
• Build positioning, value proposition, develop campaigns and messaging that resonate with target audiences, highlighting key product benefits
• Lead the development and execution of product launches from ideation through to market introduction, ensuring alignment with overall business goals
• Continuously monitor product performance in the market, leveraging data and analytics to make informed decisions
• Conduct competitive analysis to identify industry trends, customer needs, and gaps that can be addressed through marketing strategies

Requirements

• Education & Experience : Degree required/preferred
• Bachelor’s Degree preferred Marketing, Business Management or other relevant discipline
• 8 or more years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
• Proven experience in driving product growth, increasing brand awareness, and acquiring customers within a competitive market
• Experience in leading successful product launches from concept through to execution
• Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
• Accountability: Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results. They are transparent about progress, address issues independently, and model accountability within the team, ensuring their work advances team and business goals.
• Strategic thinking and execution: Actively align their projects with department and company-wide goals. They identify opportunities to add strategic value and make decisions that support both short-term and long-term objectives.
• Problem solving: Demonstrate sophisticated problem-solving skills, tackling complex challenges by identifying root causes, analyzing data, and applying creative, sustainable solutions.
• Prioritization: Effectively managing multiple high-impact projects, prioritize based on business impact and strategic alignment.

Benefits

• Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
• Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
• Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
• Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
• Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
• Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
• Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
• Annual Bonus Program - Opportunity for an annual performance-based bonus.