Principal - Product Marketing

Boise, ID (Hybrid)

$144K/yr – $204K/yrSenior Level9+ years expFull time

Posted 2 hrs ago

Job Summary

Own the product marketing for Risk & Performance by shaping positioning, messaging, and GTM strategies, and lead cross-functional launches while translating complex risk analytics into buyer-focused narratives.

  • Define positioning and messaging for risk and performance offerings
  • Lead GTM campaigns and enablement with sales and marketing teams
  • Collaborate cross-functionally to align product strategy with market needs

Job Description

Responsibilities

  • Develop compelling product positioning, messaging, and value propositions that resonate with buyers and decision-makers for our Risk & Performance products.
  • Ensure messaging highlights differentiation and aligns with Clearwater’s unified platform strategy and long-term vision.
  • Translate risk & performance capabilities—such as real-time modeling and Python-based analytics—into clear, compelling narratives for front-office users and quant-driven teams.
  • Conduct in-depth market research and analysis to identify trends, opportunities, and areas for differentiation.
  • Translate insights into actionable strategies for product positioning, enablement, and campaign planning.
  • Share findings with internal stakeholders to influence marketing, sales, and product strategy.
  • Collaborate with customer success, sales, and product teams to build a deep understanding of customer needs, pain points, and workflows—especially those of sophisticated asset managers and hedge funds.
  • Synthesize customer feedback to shape marketing strategy, inform messaging, and influence product innovation priorities.
  • Lead cross-functional teams in planning and executing product launches.
  • Develop and implement GTM strategies and campaigns targeting key verticals and personas, with tailored messaging for insurers, hedge funds asset managers, and asset owners.

Requirements

  • Bachelor’s degree (MBA a plus; equivalent experience considered).
  • 9+ years of experience in product marketing; financial services experience is a must.
  • Strong understanding of investment workflows, including risk, performance, and front-office modeling.
  • Deep expertise in market research, customer insights, and messaging development.
  • Ability to distill complex concepts into clear, compelling narratives.
  • Strategic thinker with a data-driven approach to problem-solving.
  • Highly collaborative, with excellent cross-functional communication skills.
  • Outstanding writing and presentation skills.

Benefits

  • Business casual atmosphere.
  • Team-focused culture that promotes innovation and ownership.
  • Access to cutting-edge investment technology and market leadership.
  • PTO and volunteer time off.
  • Defined and undefined career pathways—grow your own way.
  • Work from anywhere 3 weeks per year.
  • Work-from-home Fridays.
  • Parental leave (maternity and paternity).
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Clearwater Analytics

3.5 Glassdoor

Clearwater Analytics (NYSE: CWAN) is transforming investment management with the industry’s most comprehensive cloud-native platform for institutional investors across global public and private markets. While legacy systems create risk, inefficiency, and data fragmentation, CWAN’s single-instance, multi-tenant architecture delivers real-time data and AI-driven insights throughout the investment lifecycle. The platform eliminates information silos by integrating portfolio management, trading, investment accounting, reconciliation, regulatory reporting, performance, compliance, and risk analytics in one unified system. Serving leading insurers, asset managers, hedge funds, banks, corporations, and governments, CWAN supports over $8.8 trillion in assets globally. Learn more at cwan.com.

Founded in 2004
Boise, Idaho, USA
3.1K employees
61% recommend to a friend
67% CEO approval

Salaries

Posted range

$144K/yr – $204K/yr

Taken straight from the job posting.

See all Clearwater Analytics salaries

Funding

Total Funding
$5.5B
Last Raise
$3.5B
Debt Financing, 1 months ago

Funding History

  • Feb 2026
    Debt Financing • $3.5B
  • Dec 2025
    Private Equity
  • May 2025
    Post IPO Equity • $261.8M

Traffic Signals

Monthly Visitors
60.2K
Monthly Google Ads Budget
$45.2K
Traffic Source Mix
Search
34.1%
Direct
55.8%
Referral
8%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~3.1K

Recent News

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Principal - Product Marketing

Clearwater Analytics · Boise, ID · Hybrid