Responsibilities

• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
• Run point on integrated marketing launches and campaigns across marketing, sales, and product
• Conduct user research to identify gaps in the market for our product to fill
• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
• Help internal teams and product evangelists craft messaging and sequences that align with customer value
• Externally evangelize Hightouch at field events, customer engagements, and webinars

Requirements

• 5+ years of experience in Product Marketing.
• GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
• Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
• Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
• Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies
• Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Preferred

• Experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.
• Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.
• Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.
• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.