Responsibilities

• Develop and execute go-to-market strategies for Eon’s products, from product launches and campaigns to messaging, positioning, and sales enablement.
• Own product positioning and messaging, translating complex concepts across cloud infrastructure, backup and recovery, data protection, resilience, and AI-ready data into clear customer value.
• Develop a deep understanding of Eon’s products, customers, and technical differentiation and turn that knowledge into compelling stories for different audiences.
• Conduct customer and market research to understand customer needs, competitive dynamics, emerging technologies, and industry trends.
• Build and maintain competitive intelligence and positioning against both established vendors and emerging companies across data protection, cloud infrastructure, and adjacent markets.
• Partner with Product and Engineering to understand the roadmap, influence launch strategy, and ensure our messaging accurately reflects the product and its differentiation.
• Work closely with Sales, Solutions, and Customer Success to create sales enablement materials, competitive guidance, training, presentations, demos, and other customer-facing assets.
• Create and develop product marketing content across websites, campaigns, blogs, reports, videos, presentations, and other channels, working with internal teams and external creative partners where needed.
• Partner with the broader Marketing team on campaigns and integrated GTM initiatives that drive awareness, pipeline, and customer engagement.
• Monitor product and campaign performance and use data, customer feedback, and market signals to continuously improve positioning, messaging, and GTM execution.

Requirements

• 4+ years of relevant B2B product marketing experience, ideally in cloud infrastructure, data protection, backup and recovery, cybersecurity, or AI infrastructure.
• Strong technical foundation, with a degree in Computer Science, Engineering, or a related field preferred, or equivalent hands-on technical experience.
• Ability to quickly understand complex technical products and translate them into simple, differentiated, and compelling customer-facing stories.
• Proven experience taking technical B2B products to market, including positioning, messaging, launches, competitive strategy, and sales enablement.
• Strong ability to work cross-functionally with Product, Engineering, Sales, Solutions, Customer Success, and Marketing.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts without losing technical depth or credibility.
• Strong understanding of market research, competitive analysis, customer segmentation, and positioning.
• Hands-on experience using modern AI tools in day-to-day marketing workflows, with genuine curiosity about how AI is changing the way products are built and marketed.
• Comfortable operating in a fast-moving startup environment where priorities evolve and you’re expected to take ownership rather than wait for instructions.
• Data-driven and comfortable using performance metrics, customer feedback, and market signals to make decisions.

Benefits

• Equity Participation (RSUs!)
• 401K match
• Paid Parental Leave
• Generous benefits including medical, dental, and vision options available to you
• Vibrant office with meals, happy hours, employee events, and volunteer days
• Home office setup and culture events for remote employees
• We’re committed to creating a culture of inclusion and equality – across race, gender, sexuality, and disability – where innovation and growth thrive, every voice is heard, and everybody belongs.