Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!

Responsibilities

Product Marketing Manager

https://www.youtube.com/watch?v=0tMgKm_71qs

(by clicking this link you are being referred to an external site that is not part of Panasonic)

What You'll Get To Do:

The Product Marketing Manager should be seasoned, self-directed marketing professional responsible for leading strategic marketing initiatives across OASYS and Indoor Air Quality (IAQ) portfolios. In this role, the Product Marketing Manager will be responsible for deeply understanding the target audience's challenges and opportunities and succinctly explaining how the solutions help solve customer problems, developing and executing go-to market strategies that drive the growth of the product portfolio across multiple channels, with an emphasis on enhancing brand awareness and customer acquisition. The Product Marketing Manager will have a well-rounded skill set, including experience in public relations, product marketing management, budget management, cross functional collaboration while ensuring strong product performance and market presence.  A key focus will be on strategic thinking, attention to detail and data-driven decision-making with the ability to manage product launches from start to finish. Additionally, provide clear guidance and support to team members to ensure successful product launches.

Product Marketing Management, Go-to-Market Strategy Development & Execution

• Lead and mentor the Product Marketing Specialist, setting clear goals, providing regular feedback and fostering a collaborative environment. Ensure team alignment with organization objectives and professional development
• Develop and execute comprehensive go-to-market strategies for the OASYS and IAQ products across wholesale, ecommerce and digital channels
• Take ownership of marketing research for launching new products and driving customer adoption
• Develop customer personas and value propositions for B2B and B2C audiences.
• Drive initiatives to boost brand awareness and expand the customer base through marketing efforts and campaigns
• Build positioning, value proposition, develop campaigns and messaging that resonate with target audiences, highlighting key product benefits
• Lead the development and execution of product launches from ideation through to market introduction, ensuring alignment with overall business goals
• Continuously monitor product performance in the market, leveraging data and analytics to make informed decisions
• Conduct competitive analysis to identify industry trends, customer needs, and gaps that can be addressed through marketing strategies
• Utilize data, analytics, and performance metrics to make informed, strategic decisions that drive product success and optimize marketing efforts
• Ensure products are positioned effectively in markets and are aligned with customer expectations
• Monitor and report on product performance, working with the sales and product management teams to drive continued success in the market

Sales Enablement, Collateral Development & Cross-Functional Collaboration

• Work closely with product management, sales, and other departments to ensure alignment of marketing strategies with business objectives
• Develop sales enablement materials including presentations, brochures, videos, training tools, competitive comparisons, and digital content
• Support B2B and B2C marketing initiatives for the OASYS platform, including campaign development and content creation
• Facilitate communication and collaboration between internal teams to support product positioning, messaging, and sales enablement
• Provide clear direction and leadership to marketing team members, fostering a collaborative environment focused on achieving product launch success and business objectives
• Partner with the sales team to develop marketing collateral that supports sales efforts, including product brochures, presentations, videos, infographics and digital content
• Provide ongoing sales support with content, and tools to enable effective sell-through of assigned products
• Draft engaging, consumer-focused messaging for OASYS and IAQ products, focusing on benefits, features, and solutions for end-users

Budget, Trade Show and PR Management

• Assist in developing and managing marketing budgets for assigned product categories
• Support public relations initiatives including press releases, media outreach, and product announcements
• Coordinate onsite marketing support for national and regional trade shows, customer events, product launches, and industry conferences
• Manage trade show logistics, promotional materials, booth graphics, and marketing collateral
• Partner with Sales to maximize lead generation opportunities before, during, and after trade shows
• Support post-event reporting and marketing performance analysis

Qualifications

What You'll Bring:

Education & Experience:  Degree required/preferred

• Bachelor’s Degree preferred Marketing, Business Management or other relevant discipline
• 8 or more years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
• Proven experience in driving product growth, increasing brand awareness, and acquiring customers within a competitive market
• Experience in leading successful product launches from concept through to execution
• Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success

Competencies: Key desired behaviors, e.g., problem solving, innovation, collaboration, etc.

• Accountability: Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results. They are transparent about progress, address issues independently, and model accountability within the team, ensuring their work advances team and business goals.
• Strategic thinking and execution: Actively align their projects with department and company-wide goals. They identify opportunities to add strategic value and make decisions that support both short-term and long-term objectives. This involves assessing how their work drives business outcomes and adjusting their approach to maximize impact.
• Problem solving: Demonstrate sophisticated problem-solving skills, tackling complex challenges by identifying root causes, analyzing data, and applying creative, sustainable solutions. They identify problems, initiate improvements proactively, using a mix of analytical rigor and innovation to resolve issues and optimize processes.
• Prioritization: Effectively managing multiple high-impact projects, prioritize based on business impact and strategic alignment. They make sound judgments on resource allocation, focus on critical objectives, and adapt to shifting priorities without compromising quality.
• Collaboration: Work effectively across teams and departments, building strong relationships, managing stakeholders' expectations and contributing expertise to achieve shared goals. They foster collaboration by sharing insights, mentoring others, and promoting open communication, enhancing both team cohesion and project outcomes.
• Driving changes: Be change agents, identifying and implementing process improvements that support business growth. They proactively adopt new approaches, encourage themselves and others to embrace changes, and help guide the team through transitions, ensuring that adjustments are aligned with strategic objectives. They navigate ambiguity and work in fast-paced environment.
• Influencing: With understanding of stakeholder's point of view, stakeholder management skills and presentation skills, they can effectively influence decisions, advocate for impactful ideas, and build alignment with stakeholders. They establish themselves as trusted advisors, using their expertise to guide others and drive meaningful change across the organization.
• Learning agility: Committed to continuous growth, stay current on industry trends, learn and apply new skills, and adapt quickly to evolving demands. They set an example of resilience and adaptability, embracing a growth mindset and encouraging others to do the same.
• Strong strategic thinking and attention to detail
• Ability to work in a team environment and interface with senior executives, product managers, subject matter experts, and clients
• Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously

Communications: Key communications contacts (internal/external) and level of persuasion required

• Strong written, negotiation and oral communication capabilities, including presentations to higher level internal / external contacts are required
• Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and collaborate across teams

Other Requirements: E.g., working conditions, physical requirements, travel, etc.

• Approx. 20% travel per year.

REQ-155305