Product Marketing Manager, Overwatch eSports (Contract) | Irvine, CA

Responsibilities

• An integrated Esports strategy that connects OWCS and competitive programs to the Overwatch annual roadmap, seasonal priorities, major launches, and franchise marketing initiatives.
• A clear roadmap of opportunities for Esports to amplify priority Overwatch moments and contribute to broader franchise growth, player engagement, and fandom goals.
• GT M strategies and campaign plans for agreed priority Esports initiatives, including target audiences, positioning, channel approach, milestones, owners, and success measures.
• Integrated campaign briefs and execution plans that coordinate Franchise Marketing, Product, Brand, Creative, Community, regional, creator, platform, and partner support.
• A measurement framework and regular performance readouts that evaluate both Esports-specific outcomes and contribution to broader Overwatch objectives.
• A documented handoff covering active workstreams, key decisions, repeatable processes, outstanding risks, and recommendations for continuing to use esports as a franchise growth lever.
• Brand Strategy – Further develop and implement a comprehensive brand strategy for Overwatch Esports that aligns with overall business objectives and grows brand equity with our target audiences.
• Marketing Planning: Represent Esports within Overwatch annual and seasonal planning, shaping how competitive programs, events and content can support major franchise priorities.
• Audience Analysis - Use player, fan, market, and competitive insights to identify how Esports can support broader Overwatch audience growth, deepen fandom, and strengthen engagement across the franchise.
• Franchise Development - Identify and lead opportunities for Esports to amplify major Overwatch seasonal launches, product initiatives and marketing campaigns, creating value for both competitive fans and the broader player community.

Requirements

• Experience - 5-7+ years of experience in brand management, marketing, or related field
• Demonstrated experience in briefing in and managing creative partners and creative deliverables for marketing campaigns
• Proven track record of developing and executing successful brand strategies, go-to-market strategies, and marketing campaigns

Preferred

• MBA preferred.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.