Responsibilities

• Lead the end-to-end go-to-market (GTM) process for new product launches, from strategic planning through execution
• Translate product capabilities into clear, compelling marketing narratives and positioning
• Collaborate closely with Product, Marketing, Research, and Legal teams to ensure messaging is aligned, accurate, and impactful
• Identify the right marketing channels for each product launch and partner with channel owners to execute campaigns
• Own and drive special projects related to claims development, including researching, framing, and validating marketing claims
• Help build scalable mechanisms and processes that improve how we launch and promote products

Requirements

• 6+ years of experience in product marketing for consumer facing (B2C) products, preferably in fast-paced, high-growth environments
• Experience with in-house marketing teams in the tech or digital product space; digital health or telehealth a plus
• Proven experience partnering with product teams and cross-functional stakeholders beyond just marketing
• Strong product sense, with the ability to translate complex features into user-centered messaging
• Scrappy, adaptable, and comfortable with ambiguity—you thrive in evolving environments
• Strategic thinker with strong communication skills and a collaborative mindset

Nice to Have

• Experience in digital health or telehealth (bonus)
• Prior leadership of product marketing launches (bonus)

Benefits

• Pay that reflects your impact . Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.