Responsibilities

• Deeply understanding buyer personas, their buying criteria, and the competitive landscape
• Clearly define buyer and user audiences for NG911, Call Handling, Mapping and Analytics, including network stakeholders, PSAP leadership, operations, IT, call takers, and channel partners
• Identify the primary customer problems and workflows addressed by cloud call handling and AI-assisted features, including staffing efficiency, call triage, transcription, translation, and non-emergency handling
• Gather and summarize recurring field and partner input, including wins, losses, objections, and competitive feedback, and apply those insights directly to messaging, enablement, and launches sequencing
• Planning and executing the launch of new products and features
• Develop and maintain positioning and messaging for the combined NG911 and cloud call handling portfolio, including SaaS, analytics, mapping and AI differentiation
• Translate technical capabilities such as cloud resiliency, local survivability, analytics, and AI assistance into clear customer and partner value
• Create and maintain customer- and partner-facing narratives, solution briefs, and executive summaries that reflect the shift toward cloud-based and AI-enabled operations
• Developing sales tools, presentations, and demo scripts to support the sales process
• Support marketing launch readiness for NG911, Mapping, cloud, and AI-related releases by preparing core launch materials
• Coordinate launch enablement sessions and supporting materials for Sales, Solutions Engineers, and channel partners
• Create and maintain core enablement assets for both direct sales and partners, including pitch decks, battlecards, objection-handling guidance, demo talk tracks, and competitive comparisons
• Support partner readiness through targeted enablement materials, training sessions, and field-facing guidance for strategic pursuits involving cloud call handling and AI-enabled solutions
• Update messaging and enablement based on customer and partner adoption patterns, competitive changes, and ongoing field feedback
• Developing case studies, blog posts, trade magazine articles and interviews, and acting as a subject matter expert.
• Attending tradeshows and conference, present thought leadership initiatives to differentiate the Command Center portfolio in the market and position Intrado as a leader in the Public Safety industry
• Develop customer and partner proof points that demonstrate the value of cloud adoption and AI-enabled capabilities, including case studies, webinars, and conference presentations
• Lead messaging and content for key industry conferences and events, ensuring consistent representation of NG911, cloud call handling, and AI strategy
• Measuring the effectiveness of marketing programs by conducting win/loss analysis and monitoring other key success metrics