Responsibilities

• Manage the go-to-market strategy for product launches across Nexxen’s unified technology platform including product positioning, messaging, differentiators, packaging, competitive research and pricing.
• Drive connection between new products and partners and our Nexxen activation platforms (DSP or SSP) to ensure customer requirements and use cases are met.
• Spearhead the beta test process with Product (if relevant), internal users, and clients.
• Drive internal and external collateral development, training, customer communication and external messaging.
• Collaborate with cross-functional team members including Design, Product, Sales, Ops and Marketing to garner alignment and deliver successful product launches.
• Be a subject matter expert. Provide sales support for RFPs/RFIs, respond to questions about products/solutions, client meetings, and thought leadership.
• Measure post product launch adoption and success.

Requirements

• BA/BS in Business, Marketing or equivalent training or experience
• 3 years in media, marketing or digital advertising
• 2+ years of experience in a Product and/or Marketing role in a start-up, media, tech, or advertising environment
• 1+ years of experience working in Ad Tech, with a DSP/SSP or at an ad agency with a video focus (digital/linear TV/CTV) is a plus
• Ability to translate complex capabilities and ever-evolving ecosystems into clear, differentiated offerings
• Strong written, oral and presentation skills, including (but not limited to): trainings, RFI’s, RFP’s, development and delivery of presentations (and other sales materials) and client communications
• Effective project management with global, cross-functional groups and stakeholders including senior-level executives
• Passion for innovation and solid understanding of advertising technologies, products, and business trends
• Able to quickly respond to changing business needs, priorities and timelines
• Curious, analytical, and data-driven
• Structured and strategic thinker
• Great focus and attention to detail
• Ability to multi-task efficiently

Preferred

• 1+ years of experience working in Ad Tech, with a DSP/SSP or at an ad agency with a video focus (digital/linear TV/CTV) is a plus

Benefits

• We offer a variety of benefits, including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type.