Product Marketing Manager

Troy, MI (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Lead product messaging and go-to-market enablement for mortgage products across channels, maximizing clarity of positioning and channel readiness while testing new formats to broaden reach.

  • Own cross-channel messaging and core positioning to guide borrowers, loan officers, brokers, and B2B partners.
  • Enable sales with channel-specific campaigns, collateral, and launches in partnership with channel marketing leaders.
  • Pilot distribution formats (video, print collateral, SMS, events) to accelerate messaging impact and conversions.

Job Description

Lead product messaging and go-to-market enablement for mortgage products, driving clear positioning and channel readiness while shaping distribution formats to accelerate adoption.

  • Own cross-channel product positioning: messaging for all mortgage programs including niche lines to guide borrowers, loan officers, brokers, and B2B partners.
  • Enable sales through channel-aligned campaigns and materials, coordinating with Direct to Consumer, Retail/JV, and Wholesale Marketing.
  • Pilot and scale messaging distribution: print collateral, video, SMS, events, and digital formats to improve reach and conversions.
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Newrez LLC

Newrez brings a unique combination of mortgage expertise, financial strength, and product innovation capabilities to the lending table. We believe the lending business isn't about financial transactions — it's about people.© 2025 Newrez LLC, 1100 Virginia Dr., Suite 125, Fort Washington, PA 19034. 1-888-673-5521. NMLS #3013 (www.nmlsconsumeraccess.org). Doing business as Newrez Mortgage LLC in the state of Texas. Alaska Mortgage Lender License #AK3013. Arizona Mortgage Banker License #919777. Licensed by the Department of Financial Protection & Innovation under the California Residential Mortgage Lending Act. Loans made or arranged pursuant to a California Finance Lenders Law license. Massachusetts Lender #ML-3013. Licensed by the N.J. Department of Banking and Insurance. Licensed Mortgage Banker-NYS Banking Department. Additional licenses available at www.newrez.com. This communication does not constitute a commitment to lend or the guarantee of a specified interest rate. Loans secured by a lien against your property. Application required and subject to underwriting approval. Not all applicants will be approved. Interest rate subject to change due to market conditions. If you do not lock in a rate when you apply, your rate at closing may differ from the rate in effect when you applied. Upfront mortgage insurance premium may be rolled into new loan amount. Important information relating specifically to your loan will be contained in the loan documents, which alone will establish your rights and obligations under the loan plan. Fees and charges apply and may vary by product and jurisdiction. Call for details. Terms, conditions, and restrictions apply. This site is not authorized by the New York State Department of Financial Services. No mortgage loan applications for properties located in the state of New York will be accepted through this site.

Founded in 2008
Fort Washington, Pennsylvania, USA
5K employees (178 in marketing)