Product Marketing Manager

Responsibilities

• Launches
• Build and own a launch roadmap that ranks every launch by importance, from a major new product to a small feature update
• Write the playbook for each launch tier, then run it: messaging, assets, internal training and go-to-market timing
• Lead our first major launch: a new data product for higher education and university systems
• Positioning & Packaging
• Define positioning and messaging for each product within Nectir’s overall brand
• Match each product to its buyer, from high school leaders to higher-ed administrators and system offices
• Shape how our products are packaged so each package speaks to a distinct buyer and can be priced and sold on its own
• Keep website product pages and the sales deck aligned with current positioning
• Buyer & Competitive Research

Requirements

• Hands-on B2B SaaS product marketing experience, including positioning, messaging and launches you owned from start to finish
• A track record of sales enablement that reps actually used
• Experience running buyer or competitive research and turning it into positioning, packaging or sales materials
• Sharp writing that turns product features into language a buyer cares about and a rep can repeat
• A highly collaborative style: you’re energized by working with Product, Sales and CS every day, not working heads-down alone
• The judgment to prioritize a high volume of requests and say no with a reason
• Proactive, self-directed communication in a remote, async team

Preferred

• Experience marketing to education buyers (higher ed, K-12 or independent schools). If you haven’t, tell us how you’d get up to speed
• Packaging or pricing work for a multi-product line
• Launching AI or data products
• Building a sales certification or onboarding program
• First or early product marketing hire at a startup
• Using AI tools to speed up research and content work, with a clear sense of what you check by hand
• No degree requirements. What you know and can do is more important than where you learned it.

Benefits

• Competitive base salary
• Comprehensive health coverage: medical, dental, and vision [(for US-based roles only)]
• 401k with employer match [(for US-based roles only)]
• Unlimited PTO
• Equity (stock options), so you share in what we’re building
• Flexible, remote-first work environment