Product Marketing Specialist - Switchboards
ABB
Atlanta, GA (Remote)
$101K/yr - $161K/yrIn-houseFull-timeMid level8+ years exp.
3 hrs ago
Product Marketing Manager, Monetization
Albany, NY (Remote)
$153K/yr – $317K/yrSenior Level5+ years expFull time
Posted 2 months ago
Job Summary
Own end-to-end product marketing for Figma's billing, pricing, and monetization initiatives, shaping go-to-market plans and enabling sales for Enterprise.
- Lead cross-functional GTM for plan updates, new monetization offerings, and external communications
- Develop messaging and customer communications for admins and buyers navigating complex changes
- Craft launch strategies that scale to large organizations and support 0→1 initiatives and feature enhancements
Job Description
Responsibilities
- Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings
- Craft clear, concise customer communications that help admins and buyers navigate complex changes
- Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements
- Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts
- Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention
Requirements
- 5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market
- Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes
- Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement
- Experience partnering with Product teams and driving alignment with executive partners
- Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn
Preferred
- Experience with consumption-based or usage-based pricing models
- Background marketing to admin, IT, or procurement personas at large enterprises
- Experience with AI product marketing or marketing AI-powered features
Benefits
- equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.
- sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.
Salaries
Posted range
$153K/yr – $317K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
6
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