Responsibilities

• Strategic Go-to-Market (GTM) & Omnichannel Architecture
• Ground-Up Commercialization: Architect and execute comprehensive, end-to-end GTM strategies for new products, software, and ink introductions, coordinating across engineering, creative, and sales teams.
• Hybrid Sales Motion Leadership: Establish, scale, and optimize distinct value propositions and operational frameworks for a hybrid revenue model encompassing DTC e-commerce, national big-box electronics retailers (e.g., B&H, Adorama), and specialized dealer channels.
• Performance Marketing Strategy: Oversee growth and demand generation efforts (SEM, paid social, email) to optimize the DTC conversion funnel, balancing Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics.
• Retail Account Optimization: Act as the primary strategic interface for key national retail accounts; manage merchandising strategies, promotional calendars, and co-marketing placements to maximize retail sell-through.
• Product Lifecycle & P&L Ownership
• Full Lifecycle Stewardship: Manage the operational and commercial product setup—including pricing strategy, BOM definition, and inventory purchasing planning.
• P&L Responsibility: Own and support the financial health and profit-and-loss metrics for assigned business segments, aligning commercial activities with top-line growth and healthy margins.
• Upstream Product Strategy: Act as the voice of the market to global engineering teams, leveraging customer advocacy, beta testing data, and trend monitoring to influence the long-term product roadmap.
• Content Strategy & Market Intelligence

Requirements

• 5+ years of experience in brand management, marketing strategy, or campaign execution
• Industry Acumen: In-depth knowledge of wide-format digital inkjet printing technology, including hardware systems, software ecosystems, inks, substrates, and finishing applications.
• Omnichannel Expertise: Proven track record of managing marketing or sales enablement strategies across hybrid models: specifically, corporate dealer networks, DTC e-commerce platforms, and major electronics/big-box retailers.
• Ground-Up Planning and Execution: Demonstrated experience launching new products from scratch, including market sizing, customer persona creation, pricing architecture, and localizing global products for domestic markets.
• Data-Driven Mindset: Strong analytical capability to synthesize market research, financial indicators, data analytics, and performance metrics (CAC, LTV, sell-through) into actionable business intelligence.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Proficient in company-provided hardware and software.