Product Marketing Manager
Thatch
San Francisco, CA (Remote)
$160K/yr - $210K/yrIn-houseFull-timeMid level
3 hrs ago
Product Marketing Manager, Mid-Market
New York City, NY (Hybrid)
$90K/yr – $115K/yrMid Level5+ years expFull time
Posted 3 days ago
Job Summary
Own the end-to-end market strategy for a new offering, leading discovery, demand validation, GTM, and post-launch optimization.
- Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to identify opportunities
- Drive adoption, scale, and business case development to establish a new revenue engine
Job Description
Responsibilities
- Discover the Opportunity: Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to determine where the biggest opportunities exist
- Validate Demand: Test customer problems, concepts, willingness to pay, pricing, packaging, and service models before significant investment
- Define What We Build: Translate customer insights into product opportunities, business cases, and initial PRDs in partnership with Product
- Partner Through Development: Work with Product throughout discovery and development to validate assumptions, refine requirements, and bring cross-functional stakeholders along the journey
- Lead Go-to-Market: Develop positioning, messaging, pricing and packaging, sales strategy, and launch plans. Partner with Marketing to plan and deliver external campaigns that build awareness, generate demand, and drive adoption
- Drive Adoption & Scale: Own the commercial performance of the offering after launch, using customer feedback and data to improve the product, GTM motion, and customer experience
- Build the Business Case: Determine what to invest in, what to change, and what to stop - and ultimately help establish whether this can become a meaningful new revenue engine for Future
Requirements
- 5+ years in product marketing, product management, growth, strategy, operations, or a related discipline
- Experience launching a new product, business, market, or commercial offering from the ground up
- Exceptional customer discovery and research skills
- Strong understanding of media buying, advertising, marketing technology, or digital media
- Experience working closely with Sales and customers to validate demand
- Experience developing product requirements, business cases, PRDs, pricing, or packaging
- Strong analytical and commercial instincts
- Experience with high-volume, self-service, automation, AI, or operationally scalable products is a plus
- Exceptional project management and cross-functional leadership
- A bias toward action, experimentation, and learning
Benefits
- Medical, dental, and vision coverage
- 401k plus a company match
- Uncapped leave
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
Future
3.2 Glassdoor
We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 200 phenomenal brands.Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US.Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications.We innovate through our proprietary technology and diversify our audiences across new platforms every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities.
Founded in 1985
London, England, GBR
3.9K employees (1,639 in marketing)
50% recommend to a friend
57% CEO approval
Salaries
Posted range
$90K/yr – $115K/yr
Taken straight from the job posting.
The middle of this range ($103K) is 14% below the median base salary for Product Marketing Manager roles in the United States ($119K).
Product Marketing Manager median pay in the United States
Most pay falls between $102K and $145K. Based on 468 salaries.
Marketing Team
Marketing Team Size
1,279 (33% of company)
Median Career Experience
10.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
11
People
Marketing Leadership
Iris Ladao
Head of Brand Marketing
At the company for 5 years 6 months
Dana Mendelowitz
Group Executive Director, Integrated and Brand Marketing at Marie Claire and Who What Wear
At the company for 2 years 6 months
Margaret (Peggy) Doyle
Brand Director
At the company for 3 years 9 months
Tim Clark
Brand Director, PC Gamer
At the company for 24 years 6 months
Traffic Signals
Monthly Visitors
151.7K
Traffic Source Mix
Search
29.8%
Direct
44.1%
Referral
23.2%
Social
1.7%
Paid
0.9%
Headcount Trend
Current headcount: ~3.9K
Links
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