Product Marketing Manager

Responsibilities

• Build a deep knowledge of all products, their applications, key features, and value proposition
• Develop and maintain product messaging frameworks that clearly articulate each product’s value, key benefits, and applications across customer-facing communications
• Build a strong partnership with Sales to understand customer insights, market opportunities, and sales challenges, and develop messaging, tools, and collateral that support the sales process
• Partner with Product Management to understand target audiences, customer needs, key applications, competitive differentiation, and product advantages, translating these insights into clear positioning and messaging strategies
• Write content for marketing materials, including launch communications, sales collateral, dealer and distributor communications, and webpage copy
• Shape the narrative and content for marketing and sales presentations supporting product launches and key industry events
• Support broader marketing initiatives and special projects as needed
• Travel as needed for key industry events throughout the year (anticipated to be 3–5 events per year)

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
• 5+ years of B2B product marketing experience, including launching and marketing technical products
• Strong strategic thinking, with the ability to translate customer, market, and competitive insights into clear positioning and actionable recommendations
• Proven ability to lead cross-functional projects with confidence and autonomy
• Exceptional writing, storytelling, and presentation skills
• Comfortable collaborating with technical and engineering teams and communicating complex concepts to a range of audiences
• Proactive, resourceful, and curious, with a willingness to roll up your sleeves and contribute at both the strategic and executional level
• Experience with digital marketing and CRM platforms such as Salesforce, Salesforce Marketing Cloud, and HubSpot
• Experience with project and product management platforms such as Wrike and Jira
• Background in professional audio, music technology, or a related technical industry strongly preferred