Advanced Specialist, Product Marketing
Pearson
USA (Remote)
$70K/yr - $120K/yrIn-houseFull-timeMid level
6 hrs ago
Product Marketing Manager
USA (Remote)
$97K/yr – $146K/yrMid Level4+ years expFull time
Posted 3 weeks ago
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Job Summary
Own revenue and adoption for Merge imaging products by coordinating market research, messaging, and GTM execution across product, sales, and marketing; focuses on enterprise imaging, customer feedback, and cross-functional launch readiness.
- Own market-driven messaging and positioning for Enterprise Imaging products, aligned with market needs and product capabilities.
- Coordinate cross-functional launch and sales enablement with product management, demand gen, and sales teams to drive awareness and pipeline.
- Monitor program performance and report on key metrics to optimize messaging, content, and go-to-market plans.
Job Description
Responsibilities
- A Product Marketing Manager is responsible for achieving revenue, retention, and awareness goals for Merge imaging portfolio, with focus on Enterprise Imaging.
- Conduct market research to support understanding of market opportunities, customer needs, industry trends, and competitive dynamics.
- Assist in maintaining market sizing, segmentation, and competitive intelligence resources for assigned product(s).
- Gather and analyze customer, prospect, and seller feedback to identify trends and opportunities.
- Support win/loss analysis efforts and summarize findings for product marketing and business leaders.
- Partner with product management and sales teams to collect market and customer insights.
- Support the development and refinement of product messaging, value propositions, and positioning under the guidance of senior product marketing leaders.
- Help create and maintain messaging frameworks, product collateral, presentations, and sales enablement materials.
- Assist with customer validation activities to gather feedback on messaging and content effectiveness.
- Ensure messaging remains aligned with market needs, product capabilities, and go-to-market priorities.
Requirements
- 4–6 years of experience in product marketing, marketing, demand generation, product management, or related business functions.
- Experience supporting B2B technology, healthcare technology, or enterprise software products preferred.
- Strong written and verbal communication skills with the ability to translate technical concepts into customer-focused messaging.
- Experience developing presentations, product materials, and sales enablement content.
- Analytical mindset with ability to interpret market research, performance metrics, and customer feedback.
- Strong organizational skills with the ability to manage multiple projects and priorities.
- Ability to work cross-functional in a collaborative, matrixed environment.
Preferred
- Experience supporting B2B technology, healthcare technology, or enterprise software products preferred.
Benefits
- Remote first / work from home culture
- Flexible vacation to help you rest, recharge, and connect with loved ones
- Paid leave benefits
- Health, dental, and vision insurance
- 401k retirement savings plan
- Infertility benefits
- Tuition reimbursement, life insurance, EAP – and more!
Merative
Merative is a data, software and technology partner for the health and government social services industries, working with providers, health plans, employers, life sciences companies and governments. With trusted technology and human expertise, the company works with clients to drive real progress. Merative helps clients orient information and insights around the people they serve to improve decision-making and performance.Merative, formerly IBM Watson Health, became a new standalone company as part of Francisco Partners in 2022.Learn more at merative.com.
