Product Marketing Manager-Medical Segment Eme at HealthFirst - Saving Lives | Mukilteo, WA | $111K/yr – $152K/yr

Product Marketing Manager-Medical Segment Eme

Mukilteo, WA (On-site)

$111K/yr – $152K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own downstream marketing influence from messaging and promotions to channel partnerships and cross-functional reporting, turning data into decisions that move market share and profitability.

Own the marketing content strategy and performance dashboards to tell the leadership story and drive action.
Collaborate with sales, legal, and regulatory to ensure go to market and launches hit revenue goals.

Job Description

Responsibilities

Category ownership focused on downstream marketing activities including messaging, promotions, channel partnership, reporting, sales collaboration and customer engagement, maximizing market share and profitability.
Analyze marketing and sales data to identify trends, uncover actionable insights, and make data-driven recommendations that support strategic decision-making and business growth
Discover, interpret, and leverage performance reporting and dashboards to effectively communicate key metrics, business outcomes, and strategic recommendations to executive leadership and cross-functional stakeholders
Crafting and delivering all marketing communication in print, digital and social media channels.
Develop and execute annual brand plan to include new product launches, digital marketing, lead generation campaigns, advertising, and promotion strategy.
Develop new product launch plans and customer VOC to maximize launch revenue for upcoming new products.
Lead educational and training content development and deployment.
Collaborate and partner with the sales team helping drive sales effectiveness and sales results.
Work closely with legal, regulatory, and other functional to align on objectives and teams achieve desired results.

Requirements

10+ years of related experience in product marketing management or a classical marketing role.
Preference is for marketing experience to be within the medical device sector.
Strong reporting acumen with ability to analyze campaign data and deliver the results to executive leadership.
Proven experience of working with and influencing end-user customers.
Strong analytical skills used to drive-decision making and experience building a business case using market and sales data and financial forecast statistics.
Strong interpersonal skills to effectively work with sales representatives on a daily basis.
Solid oral, written, and presentation skills to effectively communicate and influence a cross functional team.
A high degree of intellectual curiosity and effective time management skills.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.

Preferred

MBA and/or dental/medical device industry experience preferred.

Benefits

BENEFITS: Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, FTO, Work Life Assistance Program, & Educational Benefits.