Responsibilities

• Serve as a single point of contact, Imbedded resource, and liaison to the Product
• Development and Sales teams for the Marketing department.
• Implement established New Product Introduction (NPI) processes.
• Work with Product Development, Sales, and Operations teams to provide all deliverables for product-focused marketing materials.
• Coordinate with content production (e.g., art, graphics, video), internal assets, and external agencies to produce content for marketing programs.
• Guide the creation of topics and content and recruit and coach participants for McLeod videos and podcasts.
• Develop, implement, and execute marketing programs, both individually and in the direction of the VP, Marketing, for Product Development and Sales teams in relevant communication channels.
• Perform marketing program monitoring and post-program reporting/
• Participate in Company-led events with limited oversight.
• Work with the VP, Marketing, and other company Executive Leadership, on examining and analyzing internal and external data sources for opportunities to create marketing programs that deliver more qualified leads.

Requirements

• Bachelor's degree with 2+ years of product-focused marketing experience, required; or
• High school diploma or equivalent with 6+ years of product-focused marketing experience, required.
• Up to 2 years of the required experience may be substituted on a year-for-year basis with McLeod product experience (e.g., LoadMaster, PowerBroker, DocumentPower, FlowLogix, etc.).
• Intermediate proficiency with the Microsoft Office Suite is required.
• Experience collaborating cross-functionally across multiple business units is required.
• Experience managing product-focused communications and supporting customer adoption initiatives is a plus.

Preferred

• Experience using customer relationship management (CRM) or marketing analytics platforms is preferred, such as Salesforce, NetSuite, HubSpot, or Google Analytics.
• Experience within the trucking and transportation industry is highly preferred.