Responsibilities

• Collaborate on go-to-market strategy for new and existing products
• Drive go-to-market launches, announcements, and campaigns programs, as needed
• Align business value to product offerings and connect to market through messaging and positioning
• Communicate the vision and value of new products to the sales team
• Work cross functionally to tell the Markforged story and act as a thought leader
• Contribute to market research projects to better understand the market and gather intelligence to help inform product decisions and messaging
• Analyze competitive landscape as needed
• Spend time with customer base to bring the “voice of the customer” to all that we do - from content creation to market requirements for new and existing products
• Develop and maintain sales tools that facilitate the selling process
• Create compelling marketing content such as case studies, videos, website copy, and blog posts

Requirements

• 3+ years technical product marketing experience or other directly transferable experience
• Customer obsession
• Ability to dig in and translate technical content into compelling messaging
• Enthusiasm and demonstrated success working with and leading cross-functional teams to get things done
• Experience working with sales and competitive analysis
• Equally comfortable and experienced as both a data driven and a creative problem solver
• Excellent writing, presentation, and communication skills

Preferred

• Bonus if you have experience working in 3D printing ecosystem and/or marketing to manufacturing customers
• Bonus if you have both hardware and SaaS product marketing experience

Benefits

• a comprehensive benefits package.