Responsibilities

• Create, convey, and execute the integrated marketing strategy for access control and intercom portfolios.
• Actively work with local and global marketing teams and technical teams to determine the most impactful paths to market with new product releases.
• Become a subject matter expert of access control and intercom portfolio’s, using that expertise to design thoughtful product messaging and positioning.
• Generate awareness and demand for Axis’ products via campaigns and product launch plans.
• Continuously set goals and measure ROI of marketing initiatives to report relevant results and optimize product marketing plans.
• Connect marketing strategies directly into short-term and long-term company goals & objectives.
• Influence and utilize other marketing teams’ initiatives and echo your product marketing strategy through their plans.
• Coordinate internally on long-term strategic direction of access control and intercoms, identifying marketing impacts to support portfolio growth.
• Evaluate competitor marketing to influence current and future marketing strategies.