Own cross-functional launch and payer-facing value strategy for LifeVest in managed markets, tying market opportunities to clinician adoption and patient outcomes.

• Support development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content.
• Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches.
• Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning.
• Develop and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, access, and coverage of LifeVest.
• Actively support the domestic selling and reimbursement efforts, including close collaboration with the field sales force and national accounts.
• Collaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers.
• Translate product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations that align with market opportunities and clinician adoption.
• Ensure consistency and alignment between HCP, patient, payer, and health system-facing value narratives.
• Develop and maintain LifeVest patient journey mapping, identifying opportunities to improve experience, engagement, and outcomes.
• Translate patient insights into actionable recommendations for marketing strategies

• Develop patient education and engagement materials that clearly communicate benefits, outcomes, and experience in an accessible and compliant manner
• Support partnerships with health systems focused on patient engagement, adherence, and outcomes improvement.

• Details of ZOLL's comprehensive benefits plans can be found at www.zollbenefits.com.