Product Marketing Manager, Managed Markets

New Philadelphia, PA (Remote)

$125K/yr – $135K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own payer value storytelling and field enablement to grow LifeVest access, with cross-functional launches and payer-focused collateral, patient education, and adoption programs.

Translate product features and clinical evidence into payer and health-system value propositions to drive access and coverage.
Lead cross-functional launches, collateral development, patient education, and field enablement around adherence and outcomes.

Job Description

Responsibilities: Support development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content.
Responsibilities: Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches.
Responsibilities: Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning.
Responsibilities: Develop and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, access, and coverage of LifeVest.
Responsibilities: Actively support the domestic selling and reimbursement efforts, including close collaboration with the field sales force and national accounts.
Responsibilities: Collaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers.
Responsibilities: Translate product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations that align with market opportunities and clinician adoption.
Responsibilities: Ensure consistency and alignment between HCP, patient, payer, and health system-facing value narratives.
Responsibilities: Develop and maintain LifeVest patient journey mapping, identifying opportunities to improve experience, engagement, and outcomes.
Responsibilities: Translate patient insights into actionable recommendations for marketing strategies

Requirements: Bachelor's Degree Business or a related field required
Requirements: 5-7 years of experience in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena required
Requirements: Must be willing to travel up to 20% of the time

Preferred: Master’s Degree preferred
Preferred: Prior experience in cardiac sales and/or marketing space preferred
Preferred: Experience developing or supporting patient programs or engagement initiatives preferred
Preferred: Strong understanding of patient adherence and engagement within regulated healthcare environments preferred
Preferred: Proficient in Microsoft Teams and Power BI preferred

Benefits: Details of ZOLL's comprehensive benefits plans.

ZOLL Cardiac Management Solutions

ZOLL Cardiac Management Solutions (CMS), a division of ZOLL Medical Corporation, offers a unique portfolio of novel technologies designed to deliver better insights and better outcomes in cardiac patient care. Solutions include the LifeVest® Wearable Cardioverter Defibrillator (WCD), Heart Failure Management System (HFMS), TherOx® SuperSaturated Oxygen (SSO2) Therapy, and WatchPAT® Sleep Apnea Solutions. Learn more at cardiac.zoll.com.

Pittsburgh, Pennsylvania, USA

569 employees (10 in marketing)

cardiac.zoll.com