Responsibilities

• Lead the end-to-end launch journey, from crafting compelling narratives to activating the boldest channels and learning from every campaign.
• Develop positioning and messaging that transforms frontier AI into stories creators love and remember.
• Partner with product and research teams to translate technical magic into creator-driven go-to-market strategies.
• Orchestrate cross-functional launch plans with content, social, PR, and community—all moving as one, with peak creativity and timing.
• Track, analyze, and report on the pulse of each launch, ensuring every insight lights the way for what’s next.

Requirements

• 2–5 years of experience in product marketing, GTM, or a related role—ideally at an inventive tech startup or creative consumer company.
• Stellar storyteller: You turn complex tech into inspiring, accessible narratives.
• Launch leadership: You’ve driven end-to-end launches and rallied teams toward ambitious goals, even under tight timelines.
• Data-driven creator: You measure what matters and evolve fast.
• Energized by fast pace: You thrive in creative chaos and frequent ship cycles.

Preferred

• Experience launching AI or creator-focused tools.
• Familiarity with creator/community-led growth and PLG strategies.
• Built a GTM playbook from scratch at an early-stage startup.

Benefits

• Competitive salary within the creative AI landscape
• Equity in a hyper-growth startup redefining the future of video and AI
• Comprehensive health coverage, creative monthly stipends, and energizing company retreats
• A supportive Palo Alto office culture—where ambition, invention, and collective creativity drive everything we do