Responsibilities

• Own and operate Mochi Health's Customer.io instance end-to-end, including audience segmentation, campaign architecture, and deliverability management
• Build and optimize lifecycle programs across the full user journey — onboarding, activation, engagement, re-engagement, and retention — for patients, providers, and pharmacy partners
• Design and launch multi-channel campaigns spanning email, SMS, and push notifications, with a consistent and cohesive messaging experience across touchpoints
• Develop A/B testing frameworks to continuously improve open rates, click-through rates, conversion, and churn reduction
• Identify drop-off points in the patient funnel and design targeted lifecycle interventions to improve conversion from sign-up through active treatment
• Build churn prediction and win-back programs using behavioral signals and engagement data
• Patient Experience: Design onboarding flows, habit-building nudges, appointment reminders, and re-engagement sequences that support long-term adherence and satisfaction
• Provider Portal: Develop communications that help providers get up to speed on new features, workflows, and clinical tools; reducing friction and increasing portal adoption
• Pharmacy Portal: Build operational notifications and proactive updates that keep pharmacy partners informed on order status, formulary changes, and new capabilities

Requirements

• 2–3 years of experience in lifecycle marketing, CRM, or product marketing — ideally at a health tech, digital health, or consumer subscription company
• Hands-on experience with Customer.io (required) — including building behavioral triggers, segments, and multi-step campaign flows
• Proven ability to design and execute campaigns across email, SMS, and push notifications
• Strong understanding of conversion funnel optimization and churn reduction strategies
• Experience writing clear, compelling copy for diverse audiences — from patients to clinical professionals
• Comfort working with data: pulling segments, interpreting campaign metrics, and making optimization decisions
• Ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced startup environment

Benefits

• ALL MEALS CATERED – five days a week, breakfast lunch and dinner professionally catered. On-site Barista for unlimited espresso/matcha bar.
• Transport’s on us – Transportation benefits to make commuting painless
• Profitable & Explosive Growth – Our growth is like trying to drink from a firehose while riding a rocket, as we commit to decisions that ensure long-term success, stability, and the well-being of our team and customers—all without the constraints of VC funding.
• High-Impact Work – Be part of shaping the future of digital healthcare during an exciting period of growth and innovation.
• World-Class Team – Join a team of ex-Tesla, Citadel, SpaceX, Harvard, Princeton, Yale, Dartmouth, IIT across engineering, product, clinical, operations, and beyond—each bringing excellence and empathy to the table.
• All the standard bits –401(k) match, unlimited PTO, fully covered life insurance, super primo medical dental and vision for our injury prone team.
• Competitive Compensation – We offer a top-of-market salary and a generous equity package—because you deserve to share in the upside you help create.