Product Marketing Manager – Life Sciences Analytics & Real-World Data

USA (Remote)

$125K/yr – $188K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and shape the market strategy for Life Sciences analytics, guiding positioning, messaging, and GTM while driving market intelligence, competitive analysis, segmentation, and sales enablement to accelerate product adoption and revenue growth.

  • Market strategy ownership across positioning, messaging, and GTM planning
  • Cross-functional enablement with Product, Sales, Marketing, and CS to drive demand and revenue
  • Lead market intelligence, competitive analysis, and win/loss programs to inform strategy

Job Description

Responsibilities

  • Drive Market Growth
  • Own Market Positioning & Messaging
  • Provide Market Intelligence
  • Lead Competitive Intelligence & Win/Loss Analysis
  • Define Segmentation & Buyer Personas
  • Drive Go-to-Market Excellence
  • Enable Sales Success
  • Improve Product Adoption
  • Deliver Life Sciences Market Insights

Requirements

  • 8+ years of B2B product marketing experience, preferably supporting healthcare analytics, healthcare data, Life Sciences technology, SaaS, or Real-World Data solutions.
  • Proven success driving product positioning, go-to-market strategy, competitive differentiation, sales enablement, and revenue growth.
  • Experience partnering closely with Product Management, Sales, Customer Success, and Marketing teams to drive business outcomes.
  • Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes.
  • Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required.
  • Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader company-wide initiatives.
  • Exceptional written and verbal communication skills, with a talent for making complex concepts accessible.
  • Strong executive presence with the ability to influence cross-functional stakeholders, facilitate strategic discussions, and represent Truven internally and externally.
  • Strong analytical skills to interpret market data and translate it into actionable business strategy.
  • A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.

Preferred

  • - Experience working with Life Sciences organizations, including biopharmaceutical companies, medical device manufacturers, contract research organizations, or healthcare research firms.
  • - Experience with Real-World Data (RWD), Real-World Evidence (RWE), healthcare claims data, healthcare analytics, or evidence generation solutions.
  • - Experience developing competitive intelligence and win/loss programs.
  • - Experience supporting enterprise sales organizations and strategic account initiatives.
  • - Experience launching new products, solutions, or technology capabilities within healthcare markets.

Benefits

  • - Remote first / work from home culture
  • - Flexible vacation to help you rest, recharge, and connect with loved ones
  • - Paid leave benefits
  • - Health, dental, and vision insurance
  • - 401k retirement savings plan
  • - Infertility benefits
  • - Tuition reimbursement, life insurance, EAP – and more!
Merative logo

Merative

Merative is a data, software and technology partner for the health and government social services industries, working with providers, health plans, employers, life sciences companies and governments. With trusted technology and human expertise, the company works with clients to drive real progress. Merative helps clients orient information and insights around the people they serve to improve decision-making and performance.Merative, formerly IBM Watson Health, became a new standalone company as part of Francisco Partners in 2022.Learn more at merative.com.

Founded in 2022
Ann Arbor, Michigan, USA
1.6K employees (27 in marketing)

Traffic Signals

Monthly Visitors
38.8K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
47.5%
Direct
42.4%
Referral
7.2%
Social
1.6%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Median Career Experience
14 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Series A, 8 years ago

Funding History

  • Mar 2018
    Series A

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