Product Marketing Manager

Responsibilities

• Own positioning and messaging for products and solutions across priority markets and verticals
• Translate product capabilities into clear customer value and outcomes
• Develop differentiated narratives grounded in customer needs and competitive context
• Lead GTM planning and execution for new products, features, and enhancements
• Partner with Product, CSM, and Sales to ensure launches are focused, coordinated, and measurable
• Create launch plans that include messaging, enablement, campaigns, and internal readiness
• Equip Sales and BDR teams with the tools they need to win, including pitch decks and talk tracks
• Create competitive battlecards and objection handling resources
• Develop use cases, case studies, and proof points
• Partner closely with Sales leadership to gather feedback and continuously improve enablement

Requirements

• 3+ years of experience in B2B SaaS product marketing
• Has actually led launches end to end, not just written messaging docs
• Comfortable pushing sales teams forward with clear narratives, talk tracks, and proof (you earn trust instead of forcing compliance)
• Exceptional at turning complexity into clarity, especially when products, stakeholders, or priorities are messy
• Communicates with confidence and conviction, whether in a deck, a Teams thread, or a room full of execs
• Naturally cross-functional and highly likable (you can influence product, sales, and leadership without stepping on toes or burning goodwill)
• A true operator: sees gaps, takes ownership, and moves things forward without waiting for perfect direction or permission
• Bachelor’s degree in marketing, business, or equivalent experience
• Ability to travel up to 20–25%
• Demonstrated ability to work effectively in a mixed mode (onsite, remote or hybrid) environment, including consistent use of video conferencing, collaboration tools, and proactive communication practices while maintaining a professional on-camera presence

Preferred

• Experience in growth-stage or PE-backed SaaS
• Experience supporting verticalized or multi-product portfolios
• Familiarity with modern GTM, RevOps, and AI tools