Senior Product Marketing Manager [IC4]
Sourcegraph
USA (Remote)
$116K/yr - $174K/yr (Est.)In-houseFull-timeSenior level5+ years exp.
9 hrs ago
Product Marketing Manager
Burlington, MA (Unknown)
Salary Not AvailableSenior Level5+ years expFull time
Posted 18 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive product marketing strategy from messaging to launches, collaborating with product, sales, and CS to shape roadmap, enable sales, and capture VOC insights.
- Define value propositions and messaging frameworks
- Lead go-to-market and product launches
- Build VOC programs and market intelligence
Job Description
Responsibilities
- What You'll Do:
- Product Marketing Strategy
- Partner closely with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
- Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
- Develop differentiated value propositions, personas, and messaging frameworks.
- Define product narratives that simplify complex manufacturing challenges.
- Manage analyst relationships and leverage market research to influence product direction.
- Measure product marketing success through adoption, retention, customer value, and commercial performance.
- Product Launches & Go-to-Market
- Lead cross-functional go-to-market planning for new products, features, and enhancements.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
